The more I experience and read about outsourced call centers (foreign or domestic), the more I’m convinced there has to be a better way. This post in The Consumerist today is, on the surface, about an insider’s run-in with an identity thief, but what I take away after reading all the comments is that the [...]
Coming up with that first post got us thinking a lot about being authentic in terms of Trustworthy communications. There’s a lot of new marketing terms being thrown about, and “authentic” is certainly in the top 10. But it also makes the most sense. Consumers today can see through the BS like never before. We’re [...]
Once upon a time, a caveman needed a bearskin to keep warm in winter. A skilled hunter caveman realized he could bring many bearskins to many cold cavemen. In return, he could trade for stuff he wanted. Hairdryers, deodorant, pizza. This basic relationship of trade is the essence of a mutually-beneficial economy. So what went [...]