One of the core principles – perhaps, second only to the caveman analogy – behind Trustworthy is the concept of The Corporate Consumer.
Nearly everyone in civilized society provides some service to other people, for which they are paid or otherwise rewarded. This defines the “Corporate” idenity. All these same people simultaneously consume goods provided by [...]
As a way to spread the word about Trustworthy during SXSW and to give back for all the love we felt there, we invited everyone who stopped by our booth to enter to win an iPod Touch. All we asked was that people tweet @trustworthy and #sxsw to enter. We had a great number of [...]
We’re back from an amazing weekend at SXSW and we couldn’t be happier with the response from everyone who dropped by to visit us. The overwhelming consensus is that companies are now keenly aware that they need to develop an open and transparent line of communication with their customers in social media – and that [...]
We’re very excited to take Trustworthy to the SXSW Interactive Conference this year and introduce our brand new company to the digital community in the flesh. I like to call it SXTW because we often abbreviate Trustworthy as “Tw” internally, but no matter what you call it it’s the biggest event in our world all [...]