SXTW Wrap-Up

Rob and Holly listen and respond while Travis tracks the tweets.

We’re back from an amazing weekend at SXSW and we couldn’t be happier with the response from everyone who dropped by to visit us. The overwhelming consensus is that companies are now keenly aware that they need to develop an open and transparent line of communication with their customers in social media – and that the service Trustworthy provides is a welcome solution for them.

The people we talked to are in the social media trenches at their respective organizations. They fight for budgets and legal approval on a daily basis. The persuasive ones get to execute the new mandate, and quickly find it’s a full-time job for what is often times an army of one.

Everyone we talked to immediately recognized that social media response is an idea whose time has come. We made lots of friends and hopefully, a few new customers of our own.

Along the way, we discussed repairing consumer relationships with Ben McConnell (Church of the Customer), CC Chapman (Managing the Gray), Julien Smith (In Over Your Head) and many others we’d only met via Twitter before. It was great meeting you all in the flesh.

We’re already thinking about panels for next year!