The Corporate Consumer

The Corporate Consumer

One of the core principles – perhaps, second only to the caveman analogy – behind Trustworthy is the concept of The Corporate Consumer.

Nearly everyone in civilized society provides some service to other people, for which they are paid or otherwise rewarded. This defines the “Corporate” idenity. All these same people simultaneously consume goods provided by everybody else. This is the “Consumer” identity.

So in the quest to repair consumer relationships, we have examined this strange duality that seems to further support our argument that this mutually beneficial relationship – that got off on the wrong foot at some point – is intrinsically symbiotic and therefore can be, must be, restored.

Whether you clock in at your IBM cubicle, or you volunteer at the local library, you might turn around the next day and require service as a customer. So why do we repeatedly find customer service so horribly lacking? Doesn’t the wireless service provider on the other end of the 800 number know what it’s like to get shitty service? On the flip side, as consumers, can we ever cut companies a little slack by realizing they’re in it for profit, and they might need to cut costs in order to keep the employees they have?

Sure it’s pie in the sky idealism, right? Shoe on the other foot, golden rule, etc. But that’s why we’re in it. Social media now affords us the tools to tear down the walls between corporate and consumer, so we might realize someday we’re all just Corporate Consumers.