The Undo Button

I came across this recent dialogue between @BloomMaternity, co-owner of “a stylish maternity and baby boutique in San Antonio!” with 704 followers and @BrasseriePavil, “San Antonio’s first and only authentic French Brasserie.” This shows the simple and irrefutable evidence that a customer can be turned around, even after a bad experience:

Twitterversation between @BloomMaternity and @BrasseriePavil.

We may never know what transpired between 8:18 PM June 25th and 11:22 AM June 27th. We can guess that @BrasseriePavil (886 followers) simply demonstrated that they valued the business (”truly cared”) and most likely offered some way to make it up to @BloomMaternity (704 followers).

It’s like how Staples has that Easy Button. Or like when you say something out loud and  you wish you could take it back. You wish you could Command+Z it all away. Well, in social media we do have an Undo Button. It’s called Response and it can be as easy as it was for @BrasseriePavil to turn a bad experience into an opportunity.