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	<title>Comments on: The Undo Button</title>
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	<link>http://blog.gettrustworthy.com/2009/06/29/the-undo-button/</link>
	<description>Repairing Consumer Relationships</description>
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		<title>By: A Must-Read Guide to Social Media Engagement by Li Evans — Chris Abraham</title>
		<link>http://blog.gettrustworthy.com/2009/06/29/the-undo-button/comment-page-1/#comment-1021</link>
		<dc:creator>A Must-Read Guide to Social Media Engagement by Li Evans — Chris Abraham</dc:creator>
		<pubDate>Sat, 21 Aug 2010 17:32:04 +0000</pubDate>
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		<description>[...] Embrace the Negative Companies are often reluctant to get involved in social media marketing because of the fear of negative talk and the inability to control what people are saying. Thinking that you can prevent negative things being said about your company by avoiding them is a huge mistake. Li states that “In today’s world of online reviews, blog posts, and picture sharing, the conversation about your company is still going on, whether or not you are actively involved” (Li, 67). People will talk about you with or without you there, so instead or avoiding, try participating and handling it with style. Here is an example of a conversation on Twitter that demonstrates how a company turned negative feed.... [...]</description>
		<content:encoded><![CDATA[<p>[...] Embrace the Negative Companies are often reluctant to get involved in social media marketing because of the fear of negative talk and the inability to control what people are saying. Thinking that you can prevent negative things being said about your company by avoiding them is a huge mistake. Li states that “In today’s world of online reviews, blog posts, and picture sharing, the conversation about your company is still going on, whether or not you are actively involved” (Li, 67). People will talk about you with or without you there, so instead or avoiding, try participating and handling it with style. Here is an example of a conversation on Twitter that demonstrates how a company turned negative feed&#8230;. [...]</p>
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		<title>By: A Must-Read Guide to Social Media Engagement &#124; Marketing Conversation™</title>
		<link>http://blog.gettrustworthy.com/2009/06/29/the-undo-button/comment-page-1/#comment-1017</link>
		<dc:creator>A Must-Read Guide to Social Media Engagement &#124; Marketing Conversation™</dc:creator>
		<pubDate>Fri, 13 Aug 2010 23:30:53 +0000</pubDate>
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		<description>[...] with or without you there, so instead or avoiding, try participating and handling it with style. Here is an example of a conversation on Twitter that demonstrates how a company turned negative feedback into positive [...]</description>
		<content:encoded><![CDATA[<p>[...] with or without you there, so instead or avoiding, try participating and handling it with style. Here is an example of a conversation on Twitter that demonstrates how a company turned negative feedback into positive [...]</p>
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		<title>By: Twitter for customer service&#160;&#124;&#160;Social Media Mentoring</title>
		<link>http://blog.gettrustworthy.com/2009/06/29/the-undo-button/comment-page-1/#comment-590</link>
		<dc:creator>Twitter for customer service&#160;&#124;&#160;Social Media Mentoring</dc:creator>
		<pubDate>Mon, 06 Jul 2009 18:13:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.gettrustworthy.com/?p=122#comment-590</guid>
		<description>[...] used Twitter to turn a dissatisfied customer around. But rather than tell you the story myself, I&#8217;ll let Kirk Skodis with Trustworthy explain (go ahead, read his post then let&#8217;s pow-wow back here to discuss and wrap up. I&#8217;ll [...]</description>
		<content:encoded><![CDATA[<p>[...] used Twitter to turn a dissatisfied customer around. But rather than tell you the story myself, I&#8217;ll let Kirk Skodis with Trustworthy explain (go ahead, read his post then let&#8217;s pow-wow back here to discuss and wrap up. I&#8217;ll [...]</p>
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		<title>By: Library Social Media and Customer [Patron] Service&#8230;07.06.09 &#171; The Proverbial Lone Wolf Librarian&#8217;s Weblog</title>
		<link>http://blog.gettrustworthy.com/2009/06/29/the-undo-button/comment-page-1/#comment-588</link>
		<dc:creator>Library Social Media and Customer [Patron] Service&#8230;07.06.09 &#171; The Proverbial Lone Wolf Librarian&#8217;s Weblog</dc:creator>
		<pubDate>Mon, 06 Jul 2009 14:55:30 +0000</pubDate>
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		<description>[...] &#8216;The Undo Button&#8216; showed a Twitter conversation between a restaurant owner and a woman who had visited their [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8216;The Undo Button&#8216; showed a Twitter conversation between a restaurant owner and a woman who had visited their [...]</p>
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