Do You Have Tunnel Vision?

July 30th, 2009 by admin under Customer Service, Predictions, Response, Social Media

The idea of building a “community” around your brand – or around anything needs to be re-thunk. Yes, these are your passionate customers and they must be cared for with the utmost of appreciation. But watch the tools people use today to communicate every errant thought, and you’ll quickly see that you need to be [...]

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Hurry Up & Humanize Your Brand!

July 21st, 2009 by admin under Customer Service, Newsworthy, Response, Social Media

Smart brands know they can’t be afraid to speak freely without consultation and review. The lack of a timely response is nearly as damaging as no response at all. Human beings screw up. Brands screw up. Sometimes, it’s the most human thing you’ll see a brand do.
Gotta give some credit to Baja Fresh, the Mexican [...]

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