Should A Company Have A Heart?

September 8th, 2009 by admin under Uncategorized

Probably the most oft-cited example in recent memory of a company showing a big heart is the woman who, after explaining she had not returned shoes because her mother had passed away, came home to a lush arrangement of flowers from Zappos. The “I Heart Zappos” story reverberated through social media and customer service circles [...]

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SXSWi 2010 Panel Picker

September 1st, 2009 by admin under About Trustworthy, Newsworthy, Response, Social Media

I wouldn’t be pimping for votes this hard if I didn’t believe this would truly be an exceptional panel. It’s called #youFAIL: Respond Or Die In Social Media, and I’m promising “No lofty platitudes, just in-the-trenches advice and actionable tips from people who do it every day.” Please vote now if you think this sounds [...]

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