Profit Is Job One

October 15th, 2009 by admin under Customer Service, Social Media, Uncategorized

Being an authentic company means being honest about your motives. Being a transparent company means being open and letting customers see you for who you really are. If you’re a business, profits must drive your every move. Revenue is your lifeblood. Bottom line: well, it’s your bottom line.
Social media opens a big barn door letting [...]

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Will Brand-Exploitation Scare Companies Away From Social Media?

October 11th, 2009 by admin under Customer Service, Newsworthy, Response, Social Media

Catching up on my feeds today, I read a Jennifer Leggio’s post, Does Social Media Reward Whining? which referenced Jeremiah Owyang’s Are Companies Teaching Customers To Yell At Their Friends? Both focused on the issue of customers taking advantage of companies who embrace social media.
I think it might be a good thing if the pendulum [...]

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