Profit Is Job One

Flickr Photo: Cayusa

Being an authentic company means being honest about your motives. Being a transparent company means being open and letting customers see you for who you really are. If you’re a business, profits must drive your every move. Revenue is your lifeblood. Bottom line: well, it’s your bottom line.

Social media opens a big barn door letting the sun shine in for all to see. Your razor-sharp instinct tells you to engage with your customers and show how much you care at every turn. Sometimes, even at the expense of your margin. It’s all in the name of transparency and authenticity, right?

Wrong. Being open and honest means telling customers when the decisions you make are for the good of your company. That without revenue and profit, people lose jobs, creditors don’t get paid, banks fail and most importantly to them, you can’t make the product or service they love.

So don’t be afraid to admit you’re in it for the money. Pretend you’re not, and you’ll insult the intelligence of your customers. They’ll respect your honesty and trust you more if your motives are clear: great customer service is good for business.