You don’t have the luxury of choice this time, so stop making excuses and start accepting the fact that your customers have chosen for you. For decades you controlled the flow of communication and if a customer was unhappy, your worst-case scenario was them telling a few friends in private. The power has shifted, and your customers don’t care about your issues with scalability. They’re not concerned with what tools you’ll use or what the “social media expert” at your PR agency is recommending.
I read a lot about how social support from big companies can’t scale.
The thinking – as far as I can reason – goes something like this: There are a rapidly growing amount of customers in the social web, and companies can’t possibly respond to each issue posted in all the different social media channels. At [...]
The Founders of Trustworthy are proud to present our brand spankin’ new website. Like everything we do here, this was truly a team effort with Holly designing, Rob developing, Travis programming the blog feed and me writing all the copy.
This is our first swing at getting our message out in a full, version 1.0 presentation, [...]