Companies can answer customers publicly, but still contain the blast radius by responding only to customer directly vs. a big statement on company website, etc. Something goes wrong. Doesn’t matter much what it is, but the social media pit bull has an iron grip on it and as usual, it’s Friday night. What do you [...]
We here at Trustworthy are all big fans of Apple. And yes, we know this fact flies in the face of everything we believe about social CRM. Apple has chosen not to engage with their customers in the social web.
Two big things happened last week that will affect the way companies interact with their customers on the web. 1. Google launched real-time search, streaming tweets along with news above the normal results. 2. Facebook announced new privacy settings soon after striking deals with Google and Bing. Both are game changers, but let’s start with [...]