Kings Of The Wild SCRM Frontier
Last Friday, Altimeter Group’s R “Ray” Wang and Jeremiah Owyang published six month’s worth of research and insight in a report aimed at showing “business how to finally put customers first.” With a promise like that, how could I resist?
Well, Social CRM: The New Rules of Relationship Management did not disappoint. In fact, we may look back at this as one of the more important manifestos for the future of consumer relations. Hyperbole? Only if ignored by the intended audience: Organizations attempting to brave the new frontier of customer relations management in a social web world.
The report maps out a framework of 18 Use Cases that give brands a comprehensive, laser-focused guide to augmenting current CRM systems with Social CRM. If you’re the CRM Manager burdened with creating a plan for your company’s social strategy, go ahead and take the rest of the year off. Ray and Jeremiah have done all the heavy lifting. All you need to do is adapt for your business, and they’ve even provided a list of vendors to call. Seriously, this is a blueprint of practical, actionable insights that if followed, will immediately give your organization the competitive advantage.
Read it here and then blaze new trails with the Social CRM Pioneers!
And if you’re wondering where we fit in…
Framework of the 18 Use Cases of Social CRM