SXSW Interview With Bowen Payson of @VirginAmerica
Bowen Payson is Virgin America’s Manager of Online and Digital Marketing and leads the social media response team on Twitter, Facebook and beyond. I caught up with him between panels in Austin last month to discuss how Virgin America tackles the nuts and bolts of social CRM in the high-profile and potentially volatile airline industry.
(Apologies for the harsh lighting on Bowen.)