SXSW Interview With Bowen Payson of @VirginAmerica, Part 3
In Part 3 of my interview with @VirginAmerica’s Bowen Payson, we first tackle the “Will it scale?” question, and then cover team size and training, response speed and the future of Social CRM.
Watch Part 1 and Part 2 for the whole conversation.
A big thanks to Bowen for an insightful look inside Virgin America’s social media customer care operations!