Whose Facebook is it Anyway?

September 21st, 2010 by admin under Customer Service, Methodology, Social Media

So you set up a Page on Facebook for your company. How are you going to manage the content that people post on your Wall? Is it incumbent upon you to play by open, community rules and allow any and all posts and comments to run amok because you’ve deliberately created an outpost inside their [...]

Flashpoint to Motivation

September 16th, 2010 by admin under Customer Service, Methodology, Response, Social Media

A frequent complaint we read, while responding for one of our clients, is about a perceived “hidden” fee. We can easily imagine this flashpoint – it comes at the moment the customer discovers the additional charge, most likely at the point of payment or later, when the bill arrives. Reading one of these grievances, one [...]

Interview with Joshua Olayer of the Grand Hyatt Kauai

September 8th, 2010 by admin under Customer Service, Methodology, Response, Social Media

I’ve been vacationing at the Grand Hyatt Kauai for fifteen years, so in anticipation of our trip this year, I Liked the resort on Facebook and immediately took notice of their efforts there and on Twitter. Joshua Olayer, the resort’s Social Ambassador, was asking guests what they’d like to see on the Facebook page, snapping [...]