Social Media Stock Market

Ever wake up in the morning and sit down for breakfast to find out someone’s executed one of your ideas better than you could’ve imagined? No? Well it happened this morning when I read about Dachis Group’s new launch of the Social Business Index. Touted by TechCrunch as “Klout for companies,” the service ranks companies based on countless social media metrics.

We’d fantasized about building a similar service, dreaming of a day when companies would compete to get a better score and hopefully raise their standards of customer engagement in the process. The SBI goes several steps further, tracking industry performance and trends down to a strategy graph that tracks internal constituents’ behaviors.

It’s left me wondering how we’ll all use it. Will companies vie for competitive positioning? Will it become relevant to customers who would rank best/worst companies on sites like The Consumerist? Will we, as agencies, consultancies, etc., look to the lowest ranks for leads? In any case, it’ll be fun to watch and I applaud the Dachis Group for putting in the massive effort to provide us all with this great resource.