The Founders of Trustworthy are proud to present our brand spankin’ new website. Like everything we do here, this was truly a team effort with Holly designing, Rob developing, Travis programming the blog feed and me writing all the copy.
This is our first swing at getting our message out in a full, version 1.0 presentation, [...]
I wouldn’t be pimping for votes this hard if I didn’t believe this would truly be an exceptional panel. It’s called #youFAIL: Respond Or Die In Social Media, and I’m promising “No lofty platitudes, just in-the-trenches advice and actionable tips from people who do it every day.” Please vote now if you think this sounds [...]
We’re starting a channel on the YouTubes to chronicle our Social Media Response revolution from Day One. First episode: “Trustworthy @ SXSW09″ (AKA “Where’s Travis?”) which you can watch below, but please click through to enjoy the HD experience. Oh and please subscribe to our channel!
One of the core principles – perhaps, second only to the caveman analogy – behind Trustworthy is the concept of The Corporate Consumer.
Nearly everyone in civilized society provides some service to other people, for which they are paid or otherwise rewarded. This defines the “Corporate” idenity. All these same people simultaneously consume goods provided by [...]
As a way to spread the word about Trustworthy during SXSW and to give back for all the love we felt there, we invited everyone who stopped by our booth to enter to win an iPod Touch. All we asked was that people tweet @trustworthy and #sxsw to enter. We had a great number of [...]
We’re back from an amazing weekend at SXSW and we couldn’t be happier with the response from everyone who dropped by to visit us. The overwhelming consensus is that companies are now keenly aware that they need to develop an open and transparent line of communication with their customers in social media – and that [...]
Wouldn’t be awesome if every company could be run like Zappos? A Twittering CEO. An open and authentic culture. I would teach the world to sing in perfect harmony. I would buy the world a Coke and keep it company.
But CEOs can’t all be Tony Hsieh. There’s a brazillion reasons for this, but I would [...]
Coming up with that first post got us thinking a lot about being authentic in terms of Trustworthy communications. There’s a lot of new marketing terms being thrown about, and “authentic” is certainly in the top 10. But it also makes the most sense. Consumers today can see through the BS like never before. We’re [...]
Once upon a time, a caveman needed a bearskin to keep warm in winter. A skilled hunter caveman realized he could bring many bearskins to many cold cavemen. In return, he could trade for stuff he wanted. Hairdryers, deodorant, pizza. This basic relationship of trade is the essence of a mutually-beneficial economy.
So what went wrong? [...]