Skweal is a new company that aims to take all that negative chatter about your brand in social media and give it a private channel into your organization. The explicit benefit to companies besides keeping “negative feedback offline” includes real-time, on-premises comments, staff motivation and basic analytics. The implied benefit for customers is a more [...]
In his recent article on the Software Advice blog, Houston Neal builds a case against the existence of Social CRM. I think the real issue is that the technology providers haven’t caught up to the somewhat overhyped promise of how companies should manage social relationships with their customers. From the moment we started Trustworthy, we [...]
Earlier this week, Rob Flemming and I had the opportunity to cross a long awaited item off our To Do list: The tour of Zappos HQ in Henderson, Nevada. Zappos has been an inspiration for us at Trustworthy for years. We’ve read Tony’s book and heard him speak many times. We’ve studied the Zappos Culture [...]
In our first “commercial” (powered by Xtranormal), we decided to present the problem we solve in a conversation like the ones taking place all over corporate America right now. Watch as the Director of Social Media struggles with response even after following the advice from gurus, blogs and books to a T. Lucky for him, ”Watercooler [...]
Just when I thought I’ve learned all I can from Tony Hsieh, after seeing countless interviews and reading his book, Delivering Happiness, I’m surprised to find that he encourages his managers to seek advice on risk, etc., from legal but to then make the final decision based on what is best for the customer. As [...]
We wrap up this 3-part interview with a big, ten-minute Part 3 in which Aaron Kaufman, Community Manager of UFC and WWE brands at THQ, tackles troll-management, community self-defense techniques, the importance of speed in response, and how to effectively coordinate real-life community summits. Aaron leaves us with some valuable words of wisdom for companies [...]
In Part 2 of my conversation with Aaron Kaufman, Community Manager of UFC and WWE brands at THQ, we discussed how he deals with up to 400 comments per Facebook post, and when it’s appropriate to leave the public forum for more private conversations with individuals. But more importantly, what’s with the nickname, “Tank”…?
Last year, I blogged about how some Community Managers seem to have tunnel vision when it comes to social media response. Aaron Kaufman is not one of them. He’s the Community Manager of UFC and WWE brands at THQ, a worldwide developer and publisher of video games, and he’s one of the best I’ve seen. [...]
So you set up a Page on Facebook for your company. How are you going to manage the content that people post on your Wall? Is it incumbent upon you to play by open, community rules and allow any and all posts and comments to run amok because you’ve deliberately created an outpost inside their [...]
A frequent complaint we read, while responding for one of our clients, is about a perceived “hidden” fee. We can easily imagine this flashpoint – it comes at the moment the customer discovers the additional charge, most likely at the point of payment or later, when the bill arrives. Reading one of these grievances, one [...]