Game-Changers

December 14th, 2009 by admin under Newsworthy, Predictions, Social Media

Two big things happened last week that will affect the way companies interact with their customers on the web.
1. Google launched real-time search, streaming tweets along with news above the normal results.
2. Facebook announced new privacy settings soon after striking deals with Google and Bing.
Both are game changers, but let’s start with Google’s real-time search [...]

Do You Have Tunnel Vision?

July 30th, 2009 by admin under Customer Service, Predictions, Response, Social Media

The idea of building a “community” around your brand – or around anything needs to be re-thunk. Yes, these are your passionate customers and they must be cared for with the utmost of appreciation. But watch the tools people use today to communicate every errant thought, and you’ll quickly see that you need to be [...]

The Democratization of Blogs

January 19th, 2009 by admin under Predictions, Social Media

I predict Twitter (or a similar form of microblogging) will be bigger than blogs some day. I feel I might be in the minority here, as I’ve been hearing more and more people say things like “It’s the Second Life of 2008″ or “It’s the latest ’shiny object’ but will fade away like so many [...]