Note: This post was written in support of my proposed SXSW presentation, Behind The Tweet: Responding to Consumer Motivations. If you like this post, please vote in the PanelPicker by Friday, August 27. Click here to vote.
Treat the cause, not the symptom.
From mental and physical wellness to sociology and legislation, it’s a truism that’s [...]
After much debate about whether the Old Spice Guy’s YouTube response sensation moved the needle on sales, the results are in and according to Nielsen (via Mashable), sales are up 107% in the last month.
That’s great news for Old Spice, but ultimately this is about making your grandpa’s brand relevant to a new, modern customer. [...]
Been thinking a lot lately about the Pampers DryMax fiasco. With so much to talk about, study and learn, I think I’d better postpone the final analysis for a future post. Today, I want to address one aspect of it that stands out like a sore thumb to me.
Pampers is defending a product at the expense [...]
One month and three interviews later, what did we learn from Frank Eliason, Susan Bean and Bowen Payson?
Well first off, they’re clearly pioneers. When so many companies are just now trying to figure out how to handle Social CRM, these folks have a huge lead. In five years time, nerds like me who care about [...]
In Part 3 of my interview with @VirginAmerica’s Bowen Payson, we first tackle the “Will it scale?” question, and then cover team size and training, response speed and the future of Social CRM.
Watch Part 1 and Part 2 for the whole conversation.
A big thanks to Bowen for an insightful look inside Virgin America’s social media [...]
In Part 2 of my interview with @VirginAmerica’s Bowen Payson, we talk about intuition, monitoring tools and real-time Social CRM in action; how a tweet can get a pilot’s attention in the air.
Plus, some customer training for Guy Kawasaki…
Bowen Payson is Virgin America’s Manager of Online and Digital Marketing and leads the social media response team on Twitter, Facebook and beyond. I caught up with him between panels in Austin last month to discuss how Virgin America tackles the nuts and bolts of social CRM in the high-profile and potentially volatile airline industry.
(Apologies [...]
Shocking, I know, but not everyone on Twitter goes to SXSW. And even the ones who are in Austin already like @WholeFoods, might have PR departments who won’t allow interviews (for serious? yes, it’s true).
AT&T was in Austin this year in a big way. After last year, they made sure they could handle the additional [...]
We wrap up our 4-part interview by turning the focus to the internal process of hiring and training the right Digital Care team. The number-one attribute Frank looks for? Passion.
In Part 3, we learn that the Digital Care team at Comcast sends Tastykakes and popcorn to customers in certain, special cases, and we get Frank’s take on the burning question: How does customer care via social media response scale in a large organization?