Being an authentic company means being honest about your motives. Being a transparent company means being open and letting customers see you for who you really are. If you’re a business, profits must drive your every move. Revenue is your lifeblood. Bottom line: well, it’s your bottom line.
Social media opens a big barn door letting [...]
Probably the most oft-cited example in recent memory of a company showing a big heart is the woman who, after explaining she had not returned shoes because her mother had passed away, came home to a lush arrangement of flowers from Zappos. The “I Heart Zappos” story reverberated through social media and customer service circles [...]
We’re very excited to take Trustworthy to the SXSW Interactive Conference this year and introduce our brand new company to the digital community in the flesh. I like to call it SXTW because we often abbreviate Trustworthy as “Tw” internally, but no matter what you call it it’s the biggest event in our world all [...]
We’re finalizing our plans for SXSW this year and looking forward to pressing the flesh with all of our online friends. We’ll post more details as the date approaches. Hope to see you there!