So what went wrong? Why is it that consumers assume they’ll receive little or no customer service? Why is it that brands look at their customers as fickle demographics they can deceive for a quick sale? Both parties stand to gain by reconciling this relationship. But decade after decade, the problem gets worse and never better.

That’s where Trustworthy comes in. We’re here to repair these relationships, one by one.

Trustworthy knows that while the Internet is our utility truck, simply monitoring from the street isn’t enough anymore. We have to get out and respond, human to human.

As economies evolved from cavemen and hairdryers, something else was intrinsic to success and sustainability: Trust. Tribes had to trust that on trade expeditions, they wouldn’t be slaughtered by the other tribe for their goods. In a more modern analogy, you trust that your iPod will work when you get it home, and Apple trusts that you’ll pay your credit card bills. Without trust, the whole thing crumbles and we all go home without pizza.

It’s no surprise the first step in reconciliation and rebuilding trust, is communication. Dialogue. A two-way conversation initiated by willing parties. Trustworthy delivers this by responding to issues as a helpful, proactive mediator. The first conversation we’d like to have is with you, right here on this blog. In the days and weeks ahead, I and a few of my partners will try and spark some lively discussion here and in the comments. I hope you’ll participate. It’s the first step on the road to recovery!