Media Hacks Break Guitars

August 6th, 2009 by admin under Customer Service, Newsworthy, Response, Social Media

I wasn’t going to comment on the United Breaks Guitars fiasco because it hit the mainstream media so fast and United’s response seemed almost conventional. Almost predictable.
But listening to this week’s Media Hacks podcast made me realize what a great case study it is on multiple levels. Mitch, Julien, CC and Hugh were debating whether [...]