Consumer Motivations

August 19th, 2010 by admin under Customer Service, Methodology, Response, Social Media

Note: This post was written in support of my proposed SXSW presentation, Behind The Tweet: Responding to Consumer Motivations. If you like this post, please vote in the PanelPicker by Friday, August 27. Click here to vote.
Treat the cause, not the symptom.
From mental and physical wellness to sociology and legislation, it’s a truism that’s [...]

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Repairing Consumer Relationships

October 21st, 2008 by admin under About Trustworthy

Once upon a time, a caveman needed a bearskin to keep warm in winter. A skilled hunter caveman realized he could bring many bearskins to many cold cavemen. In return, he could trade for stuff he wanted. Hairdryers, deodorant, pizza. This basic relationship of trade is the essence of a mutually-beneficial economy.
So what went wrong? [...]

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