I’ve been vacationing at the Grand Hyatt Kauai for fifteen years, so in anticipation of our trip this year, I Liked the resort on Facebook and immediately took notice of their efforts there and on Twitter. Joshua Olayer, the resort’s Social Ambassador, was asking guests what they’d like to see on the Facebook page, snapping [...]
First off, apologies for the radio silence lately. We’ve been tightening screws and pitching while keeping a few other balls in the air. We’re back now. Been thinking a lot lately about what happens when well-intentioned people use tools like Twitter, Digg, Reddit, etc., to snowball memes about companies without filtering or investigating themselves. It’s [...]
Is monitoring the conversation and then responding to your customers on Twitter, or on blogs akin to stalking? Friend of the show and head of Global Digital Communications at Ford, Scott Monty, was called out this morning for doing just that. I’ve long admired Scott’s style on this blog and in conversation with my partners. [...]
Okay, I guess January is turning out to be Twitter-Lovefest month here at Trustworthy. Mashable has posted a great list of comanies who are using Twitter to the fullest by really engaging with their customers and not simply spewing out promos, offers and announcements (you know who you are). The article is obviously culled from [...]
I predict Twitter (or a similar form of microblogging) will be bigger than blogs some day. I feel I might be in the minority here, as I’ve been hearing more and more people say things like “It’s the Second Life of 2008″ or “It’s the latest ‘shiny object’ but will fade away like so many [...]
For anyone who still thinks Twitter is just a geek-driven, flavor of the month (year? years…?), look again. As Michael Arrington writes today on TechCrunch, they’ve just beat out Myspace to become the second third-party service to integrate Google’s new Friend Connect – and the announcement solidifies Twitter’s position as it continues to grow with [...]